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Sales & Marketing

Best Email Tracking Software for Outlook

Want to track emails in Outlook? That’s a great idea if mailing is the bedrock of your job. Good news – there’s plenty of email tracking software that will do it for you. Over 93,000 companies use Outlook as their go-to email provider, but many people don’t realize they can integrate it with other apps. Get to know the best ones!

Source: pixabay.com – Use email tracking software to communicate and sell more effectively

Table of contents

    Can Outlook track email opens?

    There is a read receipt feature in Outlook, but it’s not that useful if you think about it. Why is that, you might ask? Because all it does is ask the recipient if they agree to send you a read receipt! The app will never notify you that your email has been opened if the person on the other end has disabled this feature or simply clicks “No.”

    So what’s the alternative? There’s email tracking software that not only tells you when the recipient opens your message or file but also scores your leads to help sales reps focus on the most interested ones.

    Many of these apps have Outlook plugins or add-ins – thanks to them, you can track emails without switching to another email provider or sending messages directly from third-party software. Get the app you want, install the plugin, and make more sales by learning stuff about your recipients that you’d never have known otherwise.

    Use email tracking software add-ins to Outlook
    Outlook – track emails through add-ins

    What is the best email tracker for Outlook?

    Dozens of apps compatible with Outlook allow you to track emails. Some of them will also speed up your sales cycle in other ways, such as noting the devices and locations from which recipients open your emails. Here’s a quick comparison of 20 of the best email tracking software for Outlook.

    Software
    Price per month (excluding custom plans)
    Best for
    What you can do with it
    $5 – $35
    • sales reps who want to sell more effectively through lead scoring
    • sales managers who want to track their team’s performance and improve the sales process
    • get notifications about file opens
    • schedule automated follow-ups
    • gather real-time statistics about your leads
    • score your leads’ interest with AI and nurture them
      ________
      TEAM:
    • manage your sales team
    €0 – €2.99

    small businesses, solopreneurs, and freelancers who want to simply track emails

    • get notifications about email opens
      ________
      PRO:
    • access full email metrics
    • track scheduled emails and links
      ________
      ADVANCED:
    • integrate Mailtrack with CRMs
    $195 – $495

    sales teams who want to close more sales by focusing on the most promising leads

    • track your online audience’s behavior
    • score and categorize your leads with custom filters
    • receive alerts about certain events
      ________
      PREMIUM:
    • use cross-domain tracking
    $15 – $65

    sales reps who want to save time by using automated email features

    • track email open and reply rates, attachment opens, and more
    • save templates
    • schedule emails and automated follow-ups
    • let people book meetings with you through an in-built scheduler
    $0 – $37.95

    private email users and
    professionals who want to organize their inbox better

    • track email opens
    • schedule emails
      ________
      PROFESSIONAL+:
    • attach notes, reminders, and tasks to emails
    • get recommendations on when to send your email for best results
    $0 – $14.99

    sales and HR professionals who want to make the follow-up process easier

    • track email responses and reminds you to follow-up
    • get notifications about email opens
    • track clicks on your links
    • write better emails for a bigger chance of response
    $19 – $49

    freelancers, small businesses, and sales teams who want to send more effective proposals

    • send business proposals
    • track when recipients open emails and read proposals
    • integrate CRMs
    • integrate payments
    $19 – $65

    companies who need an advanced CRM with a focus on email tracking features

    • track the actions of leads across platforms, including email opens
    • build sales pipelines
    • score your leads
      ________
      GARDEN:
    • send bulk emails and automate workflow

    Hubspot Sales Hub

    €0 (up to 200 email opens)
    €46 – €1,104 (unlimited email opens + other features)

    companies looking for a powerful sales CRM that also tracks email opens

    • organize your sales process
    • manage your team effectively
    • see who opens your emails and get notifications about it
    $39 – $79

    sales teams who work closely together and want to close more deals

    • schedule and track emails for your leads
    • assign tasks and projects to team members
    • set up team inboxes with automation features
    $0 – $49

    private and professional users who want to track their emails for free

    • track and schedule unlimited emails
      ________
      PLUS:
    • use mail merge and automatic follow-ups
      ________
      ENTERPRISE:
    • create high-volume mailing campaigns
    $59.99 – $249.95

    solopreneurs and companies of every size who want to engage with their leads easier

    • track emails and schedule follow-ups with no limits
    • organize unlimited campaigns
      ________
      ENTERPRISE:
    • get access to millions of B2B contacts
    Request a quote to find out

    salespeople who want to automate their emails, message better, and nurture leads

    • automate email cadences
    • track emails and see which leads are engaged
    • know when is the best time to reach out by phone
    Request pricing to find out

    sales teams who want to speed up the sales cycle and organize tasks more effectively

    • automate sales touchpoints
    • personalize emails at scale
    • categorize prospects according to email opens and responses
    $7 – $27

    Salesforce clients who want an Outlook inbox add-on with email tracking features

    • track email and attachment opens, and link clicks
    • schedule drip campaigns
    • set reminders to follow-up
    • update and remove attachments even after sending an email
    $39 – $578

    companies and sales teams of all sizes who want to find and email prospects, then track their outreach success

    • speed up cold outreach by finding and verifying emails automatically
    • track email opens
    • increase conversion rates
    $12.5 – $25

    managers who want to ensure effective internal communication in their company

    • track up to 100-200 emails per day, measuring open and click rates
    • receive feedback from employees
    • create newsletters and company memos
    Request a quote to find out

    workplaces or sales teams that need help composing, scheduling, and tracking emails

    • track and schedule emails
    • save email templates
    • access the features from a sidebar within your inbox
    • collaborate on emails as a team
    $25

    sales teams who use Office 365 and want to organize events, tasks, pipelines, and track emails on an intuitive dashboard

    • create a unified message inbox
    • manage your contacts and leads
    • use ready email templates to save time
    • track emails and activities
    $35 – $65

    salespeople who want to understand buyers’ interests and intent

    • track email open rates, contacts’ inbox behavior, forwarding, and more
    • get real-time notifications when contacts engage with your messages
    • access ready email templates and create your own
    Software
    Price per month (excluding custom plans)
    $5 – $35
    Best for
    • sales reps who want to sell more effectively through lead scoring
    • sales managers who want to track their team’s performance and improve the sales process
    What you can do with it
    • get notifications about file opens
    • schedule automated follow-ups
    • gather real-time statistics about your leads
    • score your leads’ interest with AI and nurture them
      ________
      TEAM:
    • manage your sales team
    Software
    Price per month (excluding custom plans)
    €0 – €2.99
    Best for

    small businesses, solopreneurs, and freelancers who want to simply track emails

    What you can do with it
    • get notifications about email opens
      ________
      PRO:
    • access full email metrics
    • track scheduled emails and links
      ________
      ADVANCED:
    • integrate Mailtrack with CRMs
    Software
    Price per month (excluding custom plans)
    $195 – $495
    Best for

    sales teams who want to close more sales by focusing on the most promising leads

    What you can do with it
    • track your online audience’s behavior
    • score and categorize your leads with custom filters
    • receive alerts about certain events
      ________
      PREMIUM:
    • use cross-domain tracking
    Software
    Price per month (excluding custom plans)
    $15 – $65
    Best for

    sales reps who want to save time by using automated email features

    What you can do with it
    • track email open and reply rates, attachment opens, and more
    • save templates
    • schedule emails and automated follow-ups
    • let people book meetings with you through an in-built scheduler
    Software
    Price per month (excluding custom plans)
    $0 – $37.95
    Best for

    private email users and
    professionals who want to organize their inbox better

    What you can do with it
    • track email opens
    • schedule emails
      ________
      PROFESSIONAL+:
    • attach notes, reminders, and tasks to emails
    • get recommendations on when to send your email for best results
    Software
    Price per month (excluding custom plans)
    $0 – $14.99
    Best for

    sales and HR professionals who want to make the follow-up process easier

    What you can do with it
    • track email responses and reminds you to follow-up
    • get notifications about email opens
    • track clicks on your links
    • write better emails for a bigger chance of response
    Software
    Price per month (excluding custom plans)
    $19 – $49
    Best for

    freelancers, small businesses, and sales teams who want to send more effective proposals

    What you can do with it
    • send business proposals
    • track when recipients open emails and read proposals
    • integrate CRMs
    • integrate payments
    Software
    Price per month (excluding custom plans)
    $19 – $65
    Best for

    companies who need an advanced CRM with a focus on email tracking features

    What you can do with it
    • track the actions of leads across platforms, including email opens
    • build sales pipelines
    • score your leads
      ________
      GARDEN:
    • send bulk emails and automate workflow
    Software

    Hubspot Sales Hub

    Price per month (excluding custom plans)

    €0 (up to 200 email opens)
    €46 – €1,104 (unlimited email opens + other features)

    Best for

    companies looking for a powerful sales CRM that also tracks email opens

    What you can do with it
    • organize your sales process
    • manage your team effectively
    • see who opens your emails and get notifications about it
    Software
    Price per month (excluding custom plans)
    $39 – $79
    Best for

    sales teams who work closely together and want to close more deals

    What you can do with it
    • schedule and track emails for your leads
    • assign tasks and projects to team members
    • set up team inboxes with automation features
    Software
    Price per month (excluding custom plans)
    $0 – $49
    Best for

    private and professional users who want to track their emails for free

    What you can do with it
    • track and schedule unlimited emails
      ________
      PLUS:
    • use mail merge and automatic follow-ups
      ________
      ENTERPRISE:
    • create high-volume mailing campaigns
    Software
    Price per month (excluding custom plans)
    $59.99 – $249.95
    Best for

    solopreneurs and companies of every size who want to engage with their leads easier

    What you can do with it
    • track emails and schedule follow-ups with no limits
    • organize unlimited campaigns
      ________
      ENTERPRISE:
    • get access to millions of B2B contacts
    Software
    Price per month (excluding custom plans)
    Request a quote to find out
    Best for

    salespeople who want to automate their emails, message better, and nurture leads

    What you can do with it
    • automate email cadences
    • track emails and see which leads are engaged
    • know when is the best time to reach out by phone
    Software
    Price per month (excluding custom plans)
    Request pricing to find out
    Best for

    sales teams who want to speed up the sales cycle and organize tasks more effectively

    What you can do with it
    • automate sales touchpoints
    • personalize emails at scale
    • categorize prospects according to email opens and responses
    Software
    Price per month (excluding custom plans)
    $7 – $27
    Best for

    Salesforce clients who want an Outlook inbox add-on with email tracking features

    What you can do with it
    • track email and attachment opens, and link clicks
    • schedule drip campaigns
    • set reminders to follow-up
    • update and remove attachments even after sending an email
    Software
    Price per month (excluding custom plans)
    $39 – $578
    Best for

    companies and sales teams of all sizes who want to find and email prospects, then track their outreach success

    What you can do with it
    • speed up cold outreach by finding and verifying emails automatically
    • track email opens
    • increase conversion rates
    Software
    Price per month (excluding custom plans)
    $12.5 – $25
    Best for

    managers who want to ensure effective internal communication in their company

    What you can do with it
    • track up to 100-200 emails per day, measuring open and click rates
    • receive feedback from employees
    • create newsletters and company memos
    Software
    Price per month (excluding custom plans)
    Request a quote to find out
    Best for

    workplaces or sales teams that need help composing, scheduling, and tracking emails

    What you can do with it
    • track and schedule emails
    • save email templates
    • access the features from a sidebar within your inbox
    • collaborate on emails as a team
    Software
    Price per month (excluding custom plans)
    $25
    Best for

    sales teams who use Office 365 and want to organize events, tasks, pipelines, and track emails on an intuitive dashboard

    What you can do with it
    • create a unified message inbox
    • manage your contacts and leads
    • use ready email templates to save time
    • track emails and activities
    Software
    Price per month (excluding custom plans)
    $35 – $65
    Best for

    salespeople who want to understand buyers’ interests and intent

    What you can do with it
    • track email open rates, contacts’ inbox behavior, forwarding, and more
    • get real-time notifications when contacts engage with your messages
    • access ready email templates and create your own

    Sellizer – #1 email tracking software for Outlook

    Sellizer solves sales professionals’ problems and helps them improve their results on many levels. It’s a proposal monitoring app that gives users access to valuable analytics. Thanks to them, they can tweak their sales process over time to close more deals and increase revenue. 

    So what does Sellizer do as an email tracking software?

    1. It shows you if the recipient has opened your email and notifies you with an SMS when they first open your file – a business proposal, a sales pitch, or anything else.
    2. It tells you how much time the recipient spent on reading your files, and which pages held their attention longest.
    3. It allows you to schedule automated follow-up emails if you don’t get a response.
    4. It allows you to send emails in bulk without ending up in the spam folder.

    Other features include message templates, lead nurturing, and personalized email signatures. And for sales leaders? Sellizer generates team activity reports to make team management easier than ever!

    Sellizer – track emails and business proposals

    Download Sellizer for Outlook [here].

    Mailtrack – #2 email tracking software for Outlook

    The second best email tracking software is Mailtrack. The reason? It’s lightweight, intuitive, and completely free if you don’t need any features besides email open tracking. And even if you do choose a paid plan, it’s the cheapest and simplest of the kind.

    Mailtrack in Gmail – the simplest email tracking software | Source: Chromegeek

    There’s one catch – Mailtrack isn’t technically compatible with Outlook. However, with all its advantages, it might be worth connecting your email client to Gmail just to use this extension. Nobody will see your Gmail address anyway, and you can continue using your normal address. Here’s how!

    1. Create a Gmail account.
    2. Navigate to the account settings, click “See all settings”, and then “Accounts and Import”.
    3. Scroll to “Check mail from other accounts” and add your Outlook email address, then select “Link accounts with Gmailify”.
    4. Use Gmail to send messages (choosing your Outlook email as the “From” address) and access Mailtrack’s features.

    See also: Sellizer and Mailtrack compared.

    Email tracking software – Sellizer vs Mailtrack

    Leadboxer – #3 email tracking software for Outlook

    Leadboxer is all about lead and customer intelligence. Through this platform, you can identify and qualify leads easier and faster. With many enriching features, such as powerful filters and scoring algorithms, it’s sure one of the best apps to track emails as a sales professional.

    Leadboxer – lead and email tracking software | Source: SoftwareSuggest

    How to track emails with Leadboxer? You’ll need to purchase the Basic or Premium plan. One is geared towards small companies, and the other is specifically suited for large organizations. With either one, you get access to many features including lead segmentation, web and email behaviour tracking, and helpful notifications.

    Download Leadboxer for Outlook [here].

    Yesware – #4 email tracking software for Outlook

    Meet another sales support app that acts as an email tracking software – Yesware. It helps users take action and make informed decisions using tools and data such as:

    • email, attachment, and activity tracking,
    • prospecting campaigns and campaign reporting,
    • email templates and template reporting,
    • a meeting scheduler.
    Yesware in Outlook – sales support and email tracking software | Source: Twitter

    With Yesware, you can make more sales, increase revenue, and triple the deal volume per sales representative. The app is quite pricey for the number of features, though, compared to Sellizer or Mailtrack.

    Download Yesware for Outlook [here].

    Mailbutler – #5 email tracking software for Outlook

    Mailbutler does a lot of things in your inbox. It’s a versatile email extension that deserves to be in the TOP 5 – most importantly, it lets you track emails. Find out not only when but also where, how often, and on what devices your emails have been opened. Whatever you’d like to know about your contacts, the app won’t leave you guessing.

    Mailbutler in Outlook – schedule and track emails | Source: Microsoft AppSource

    If you’re looking for something to help you sell, you’ll be more satisfied with sales tracking software like Sellizer or Leadboxer. But if you’re here for a simple app to schedule and track emails, Mailbutler might be enough – there’s a free plan for private users, too.

    Download Mailbutler for Outlook [here].

    See also: Sellizer and Mailbutler compared.

    Apps to track emails – Sellizer vs Mailbutler

    Accelerate your sales pipeline with email tracking software

    Using the best email tracking software, you’ll stay informed on what happens to the important emails you send all the time. Whether you’d like to monitor the internal communication in your company or use sales analytics for more profit, these apps will keep you on the right track!

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